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The Thank You Economy
A review of

The Thank You Economy

Gary Vaynerchuk • HarperBusiness • 2011

A One-Man Whirlwind

Marketing guru and speaker Gary Vaynerchuk believes if your firm isn’t already using social media, it doesn’t care about its customers. To change that, he suggests you learn from him – and from your great-grandparents.

What hasn’t marketing consultant Vaynerchuk done? After graduating from college, he built a $3 million family wine business into a $60 million juggernaut. He leads VaynerMedia, a cutting edge digital media agency. As a venture capitalist, he invested in Facebook, Twitter, Tumblr and Uber. Then he co-founded a $25 million investment fund, VaynerRSE.

And yet, rather than spending his days rolling around on a mattress filled with all his money, Vaynerchuk also writes books. His titles include the highly entertaining and insightful Jab, Jab, Jab, Right Hook and Crushing It! As you can tell from the titles, Vaynerchuk asserts. He does not gently suggest. 

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