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The Third Screen
Book

The Third Screen

Marketing to Your Customers in a World Gone Mobile

Chuck Martin
Nicholas Brealey Publishing, 2011

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Chuck Martin is a “mobile evangelist” and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly segments and details the enormous and burgeoning mobile marketplace, which offers many large-scale and rather easily accessed portals to profit. getAbstract suggests that if you want to learn everything you can about mobile and how your company should plan, organize and handle its mobile marketing, you cannot find a better guidebook.

Take-Aways

  • Nearly three out of four people worldwide own cellular telephones.
  • Besides television and the personal computer, mobile technology is the “third screen.” It will soon be the most important one.
  • Promoting your products and services via cellphones offers tremendous marketing opportunities.

About the Author

Chuck Martin is CEO of the Mobile Future Institute and author of The Digital Estate.

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    J. S. 1 decade ago
    I like this abstract very much. After the digital natives and the facebook generation we might start innovating the mobile generation.