![The Third Screen](/summary-img/15565-J09B20E0.jpg?h=M&b=0)
Book
The Third Screen
Marketing to Your Customers in a World Gone Mobile
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Recommendation
Chuck Martin is a “mobile evangelist” and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly segments and details the enormous and burgeoning mobile marketplace, which offers many large-scale and rather easily accessed portals to profit. getAbstract suggests that if you want to learn everything you can about mobile and how your company should plan, organize and handle its mobile marketing, you cannot find a better guidebook.
Take-Aways
About the Author
Chuck Martin is CEO of the Mobile Future Institute and author of The Digital Estate.
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