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The Value of Values
Book

The Value of Values

How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing

Daniel Aronson
MIT Press, 2024
First Edition: 2024

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Editorial Rating

8

Qualities

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Recommendation

Many executives see values-driven initiatives, such as sustainability pledges, as a waste of money. But, as Daniel Aronson argues, integrating values into your business functions is vital to your competitive survival. It’s time to acknowledge the notion that “values are a cost” is a fallacy, Aronson writes. In truth, there’s a strong business case for “doing the right thing.” Learn why integrating your values into every business decision, policy and product can keep you competitive in a complex and uncertain global marketplace while also helping both people and the planet.

Take-Aways

  • The interconnected challenges businesses face today make values more crucial than ever.
  • Today’s customers care about companies’ environmental and social commitments.
  • Purpose-driven companies are more efficient, more innovative and “smarter.”

About the Author

Daniel Aronson is the founder of Valutus, a company helping people create value through responsibility and sustainability.

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