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There's No Such Thing as Corporate DNA
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There's No Such Thing as Corporate DNA

Why You Have to Be Prepared to Change Everything to Endure

Hans-Paul Bürkner, Vincent Chin and Ranu Dayal
Boston Consulting Group, 2015
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Editorial Rating

6

Qualities

  • Analytical
  • Applicable
  • Insider's Take

Recommendation

The phrases “change is inevitable” and “change is the only constant” are clichéd, and yet, according to Hans-Paul Bürkner, Vincent Chin and Ranu Dayal from the Boston Consulting Group, they do hold true. The authors explain why businesses need to be open to change and should focus on “innovation, restructuring and growth.” Readers can find numerous articles on the same topic, but getAbstract recommends this brief and succinct reminder to entrepreneurs, CEOs and other top business executives.

Take-Aways

  • In periods of drastic change, companies need to be ready for radical transformations.
  • “Innovation, restructuring and growth” are three interrelated strategies that distinguish long-lasting firms.
  • Innovation means “being better and different,” not just being first.

About the Authors

Hans-Paul Bürkner is chairman of the Boston Consulting Group (BCG), based in Germany, India and Southeast Asia. Vincent Chin is a senior partner and managing director at BCG (Kuala Lumpur). Ranu Dayal is a senior partner and managing director at BCG (Bangkok).

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