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Three Personalization Imperatives During the Crisis
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Three Personalization Imperatives During the Crisis

Mark Abraham, Lauren Wiener and Mitch Colgan
Boston Consulting Group, 2020
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6

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Recommendation

The COVID-19 crisis brings an uncertain business environment and below-average consumer sentiment. To thrive in such an environment, companies must become even more customer-focused and fine-tune their offerings to the situation at hand. Boston Consulting Group’s Lauren Wiener, Mark Abraham and Mitch Colgan offer three tangible steps to help you win and retain online customers during the crisis.

Take-Aways

  • To navigate the uncertain business environment amid the COVID-19 crisis, companies should personalize their engagement with customers.
  • Analyzing data from various sources can help you understand where and how to engage with your customers.

About the Authors

Lauren Wiener is a managing director and partner in the New York office of Boston Consulting Group. Mark Abraham is a managing director and senior partner in the firm’s Seattle office. Mitch Colgan is a partner in BCG’s Chicago office.

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