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Trump University Marketing 101
Book

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers

Don Sexton
Wiley, 2006

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Editorial Rating

6

Qualities

  • Applicable

Recommendation

This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. getAbstract commends this as a good basic book on marketing.

Take-Aways

  • Give top priority to your marketing strategy, the key to your company's success.
  • "Targeting" and "positioning" determine how well a company "coordinates, concentrates and communicates" its goals.
  • To succeed, a company must have an attractive product.

About the Author

Don Sexton, Ph.D., a business professor at Columbia University for more than 35 years, is the founding president of a consulting firm. He has written many articles on branding and marketing.

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