Book

Undisruptable

A Mindset of Permanent Reinvention for Individuals, Organisations and Life

Aidan McCullen

Wiley, 2021

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Recommendation

Forbes magazine heralding Nokia as the “cell phone king” in 2007 marked the start of a dramatic downward trend for the company. Instead of reinventing itself by pursuing a smartphone prototype, Nokia doubled down on defending its position. The results are clear. Lecturer and reinvented rugby player Aidan McCullen advises companies and people to continually reinvent their products and themselves, to be open to failure and to continually evaluate their capabilities.

Take-Aways

Nokia squandered a chance to lead the smartphone wave.
Strive for transformational changes, not incremental ones.
Modify your stages of the “S curve” business change model.

About the Author

Former professional rugby player Aidan McCullen hosts the Global Innovation Show podcast and teaches emerging technology at Trinity College Business School.

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J. M. 6 months ago

Good
S. S. 3 years ago

I think that is good for people and all investors experience decide to do some idea in future

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