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unReceptive
Book

unReceptive

A Better Way to Sell, Lead, and Influence

HarperCollins Leadership, 2021 plus...


Editorial Rating

8

Qualities

  • Innovative
  • Well Structured
  • Engaging

Recommendation

In today’s highly polarized culture – in which people identify mostly with their own tribes – the traditional B2B sales approach turns out to be seriously flawed. Sales-engagement expert Tom Stanfill has an alternative: the innovative sales-engagement approach he and his colleagues at ASLAN Training developed and perfected over the course of 25 years of research and field testing. Stanfill says more than 100,000 sellers in 35 countries are benefitting from his innovative sales system. Now you can, too.

Take-Aways

  • Prospects object to sales calls.
  • Prospects’ emotions can impede smart purchase decisions.
  • Salespeople need a new mind-set, new skills and a new sales approach.

About the Author

Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales- enablement company.


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