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Upscale Tech-Savvy Millennials
Report

Upscale Tech-Savvy Millennials

Saving and Investment Strategies Around the World

Nielsen
Nielsen, 2014
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Editorial Rating

7

Qualities

  • Analytical
  • Innovative
  • Scientific

Recommendation

Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.

Take-Aways

  • Most “upscale, tech-savvy Millennials” – web-enabled citizens born between 1980 and 1996 with household incomes in the top 25% – in Brazil, China, India and the United States remain upbeat about their current and future financial prospects.
  • Young Americans are saving mostly for education and health care. Student debt saddles this generation more than twice as much as it burdens the average US citizen. Evolving government policies may affect what this group saves for future health care.
  • In Brazil, a first-time home purchase is the top goal for 47% of upscale Millennials, and 65% plan on investing in a future vacation home.

About the Author

Nielsen is a worldwide information and consumer behavior measurement firm.

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