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Recommendation
This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith. Their value-design workbook reduces the process of creating a product or service to its basics. Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing “products and services consumers want,” and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others. Their repetition of “jobs, pains and gains” forms a mantra supporting one singular purpose: following a straightforward process for creating offerings that sell because they help clients with their jobs, ease their pains and give them the gains they seek. The bullet-point format supports concepts that feel intuitively self-evident – information you may already know but haven’t codified or harnessed. Even experienced readers will benefit from this back-to-basic primer’s systematic approach. getAbstract recommends its information package – clear illustrations, sharp methodology, exercises, discussion questions and checklists – to designers and developers.
Take-Aways
About the Authors
Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith work for Strategyzer, a software company. Osterwalder and Pigneur co-wrote the bestseller Business Model Generation.
Comment on this summary or Diskussion beginnen
value prepositioning Canvas is a model to design the value for different costumers (value map).
prototypes and MVP are very essential to develop the value map.
transparency and simple product presentation will secure the product success in the market.