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We Analyzed 100 Million Headlines. Here's What We Learned (New Research)
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We Analyzed 100 Million Headlines. Here's What We Learned (New Research)

Steve Rayson
Buzzsumo, 2017
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Well Structured

Recommendation

What makes an enticing headline? Social search company BuzzSumo director Steve Rayson ran the numbers on 100 million headlines on the Internet between March 1 and May 10 of 2017. He discovered which phrases got the most engagement on Facebook and Twitter and offers some ideas about why they work so well. The good news is that you don’t have to write clickbait; in fact it’s better if you don’t. Readers want to gain insights, be informed and engage their emotions. But time is valuable, so they’re not going to click on a boring headline. getAbstract recommends Rayson’s advice to content authors aiming to increase their readership on social media.

Take-Aways

  • In an analysis of 100 million online article headlines, several phrases emerged as winners in the race to capture readers and get them sharing your content on social media.
  • The most effective phrases in headlines appeal to human desires to satisfy curiosity, gain insight or achieve a sense of belonging.
  • Phrases that work well on Facebook may not do so well on Twitter.

About the Author

Steve Rayson is an investor in and director of BuzzSumo: a social analytics tool for content marketers, journalists, and those interested in finding great content and understanding influencer amplification.

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