![What Can We Learn from Barnes & Noble's Surprising Turnaround?](/summary-img/46887-LCRWIGQ8.jpg?h=M&b=0)
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In 2018, venerable brick-and-mortar bookseller Barnes & Noble faced declining revenues and lacked a recovery plan. New CEO James Daunt came aboard in 2019 to rescue a company on the brink with a daring new strategy: sell books you love to customers who love books. Daunt cast doubt on industry-wide practices and gave power to frontline workers as he began rebuilding brand trust. In his Substack column, musician and cultural critic Ted Gioia tells the inspiring story of an improbable corporate comeback led by a man whose first act was to question the received wisdom of his business.
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About the Author
Music critic Ted Gioia is the author of several books, including The History of Jazz and Music: A Subversive History.
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