Ram Charan
What The CEO Wants You to Know
Using Your Business Acumen to Understand How Your Company Really Works
Crown, 2001
Was ist drin?
What makes a business tick? It’s not as complicated as you think. The trick is to master the basic concepts.
Recommendation
An expert can deconstruct a business down to its basic driving forces to diagnose how it is working. Now, you can do the same – with this concise guide from author Ram Charan, who refers to the ability to work with operational essentials as “business acumen.” He bases his initial ideas on his family’s shoe business in India. This family-owned business fought hard for every sale, and each night the relatives discussed what had happened during the day, which goods customers bought and what the store’s competitors were doing. When he left home to study and, eventually, to become an author and consultant to global companies, Charan remembered those hardscrabble lessons. Here, he distills the core similarities between street vendors and global corporations in what amounts to a narrated business dictionary. This book's clear explanations of essential concepts will help you more deeply understand the vocabulary and ideas at the heart of business.
Summary
About the Author
Ram Charan is an adviser to senior executives in companies of all sizes. He is the author of Boards That Work and the co-author of Every Business is a Growth Business and E-Board Strategies. He has written for the Harvard Business Review and other publications, and he taught at Harvard and Northwestern.
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