Cambridge Business Association
What’s Behind the Growing Popularity of Spicy Foods in China?
Article

What’s Behind the Growing Popularity of Spicy Foods in China?

And What Business Opportunities Result?

Cyan Capital Research Group
Huxiu, 2018
Read the article

Read or listen offline

Amazon Kindle
automatisch generiertes Audio
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
automatisch generiertes Audio

Editorial Rating

7

Qualities

  • Innovative
  • Eye Opening
  • Background

Recommendation

Spicy and hot dishes have become so popular in China that spicy street food and snacks are now a multibillion-dollar industry. In their article on Huxiu.com, Cyan Capital Research Group analyzes the psychological and social reasons for Chinese people’s new appetite for strong flavors.

Summary

Spicy crayfish, duck necks, chicken feet and tofu strips have become the most popular snacks in China. Companies such as snack company Weilong and Sichuan hot pot chain HaiDiLao are cashing in on people’s new appetite for piquant treats. The former rakes in ¥2 billion ($288 million) in annual revenue, selling more than 10 billion spicy snacks a year; the latter just went public with a valuation of nearly $1 billion.

While spicy flavors have always been popular in some parts of China, the love of spice is a more recent phenomenon on a national level. The taste of spicy flavors is mildly addictive, which is one reason for its rise in popularity. Spice is actually not one of the five basic flavors (sweetness, saltiness, bitterness, sourness and umami). A person...

About the Author

Cyanhill Capital is a venture capital investment firm focused on consumer upgrades, tech, media, telecom and entertainment.

Comment on this summary