What’s Behind the Growing Popularity of Spicy Foods in China?
And What Business Opportunities Result?
Huxiu,
2018
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Spicy and hot dishes have become so popular in China that spicy street food and snacks are now a multibillion-dollar industry. In their article on Huxiu.com, Cyan Capital Research Group analyzes the psychological and social reasons for Chinese people’s new appetite for strong flavors.
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About the Author
Cyanhill Capital is a venture capital investment firm focused on consumer upgrades, tech, media, telecom and entertainment.
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