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Will Wi-Fi First Really Disrupt the Mobile Industry?
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Will Wi-Fi First Really Disrupt the Mobile Industry?

Heinz Bernold, Alexander Dahlke, Rüdiger Schicht and Maikel Wilms
Boston Consulting Group, 2015
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Editorial Rating

7

Qualities

  • Innovative

Recommendation

Wi-Fi First is a new mobile model where Wi-Fi is the main network, and cellular is secondary. This, some argue, will trigger a paradigm shift in the mobile industry: A shift toward Wi-Fi and its significantly lower costs would allow entirely new players in the market. The Boston Consulting Group has evaluated the potential of Wi-Fi First and the risks and opportunities for the mobile industry. If you’re interested in what your cellphone service could look like in the future, this is an interesting read. However, getAbstract recommends this concise synthesis of where the mobile industry is heading mainly to mobile industry leaders and technology developers.

Take-Aways

  • Wi-Fi First is a model where mobile devices connect to a network primarily through Wi-Fi; your device will resort to cellular only when Wi-Fi is not available.
  • The leading Wi-Fi First carrier, Republic Wireless, has seen rapid growth but is still a minor player in the mobile market.
  • Wi-Fi First could offer full-fledged mobile services at drastically lower prices, completely shifting the market.

About the Authors

Heinz Bernold, Alexander Dahlke, Rüdiger Schicht and Maikel Wilms work for The Boston Consulting Group.

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