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With Goals, FAST Beats SMART
Article

With Goals, FAST Beats SMART

Donald Sull and Charles Sull
MIT Sloan Management Review, 2018
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Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Overview

Recommendation

Goals that are SMART (“specific, measurable, achievable, realistic and time-bound”) aren’t, in fact, the most intelligent choice for your firm – so say strategy consultant Charles Sull and managment lecturer Donald Sull in this research-laden MIT Sloan Management Review article. For best results, the Sulls urge, set goals that are FAST: “frequently discussed, ambitious, specific and transparent.” 

Take-Aways

  • When managers insist on goals that are SMART (“specific, measurable, achievable, realistic and time-bound”), companies can underperform.
  • Instead, set goals that are FAST: “frequently discussed, ambitious, specific and transparent.” 
  • Goals should influence daily choices and actions, such as prioritizing time and using resources. Managers and employees must revisit goals often and adjust them as needed.

About the Authors

Donald Sull is a senior lecturer at the MIT Sloan School of Management. Charles Sull is a partner at the consultancy Charles Thames Strategy Partners.

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