Martin Reeves
Strategy Lessons from Taylor Swift
Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Boston Consulting Group, 2023
Boston Consulting Group, 2023
Corporate Sustainability at a Crossroads
Progress Toward Our Common Future in Uncertain Times
MIT Sloan Management Review, 2017
The Truth About Corporate Transformation
Empirical analysis reveals that conventional wisdom about big, risky change initiatives is often wrong.
MIT Sloan Management Review, 2018