Skip navigation
Log out
Login
Log out
Login
David A. Aaker
8
Book
Brand Relevance
Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011
8
Book
Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
Free Press, 2004
5
Book
Managing Brand Equity
Capitalizing on the Value of a Brand Name
David A. Aaker
Free Press, 1991
7
Book
Brand Leadership
Building Assets in the Information Society
David A. Aaker and Erich Joachimsthaler
Free Press, 2000
7
Book
Building Strong Brands
David A. Aaker
Free Press, 1995