University of Minnesota - UMN Executive Leadership Insights

Peter Fader

Summaries

The Customer-Base Audit
Book

Peter Fader et al.

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
The Customer Centricity Playbook
Book

Peter Fader and Sarah E. Toms

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
The Customer Playbook
Video

Peter Fader and Sarah Toms

The Customer Playbook

Expert Videos