Mark Abraham

7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
8 Article

How Retail Media Is Reshaping Retail
Lauren Wiener et al.
Boston Consulting Group, 2022
8 Article

The $70 Billion Prize in Personalized Offers
Mark Abraham et al.
Boston Consulting Group, 2021
6 Article

Three Personalization Imperatives During the Crisis
Mark Abraham et al.
Boston Consulting Group, 2020