University of Minnesota - UMN Executive Leadership Insights

Aparna Bharadwaj

Summaries

Navigating a Diverse World of Consumer Mindsets and Choice
Article

Aparna Bharadwaj et al.

Navigating a Diverse World of Consumer Mindsets and Choice
Demystifying Global Consumer Choice
Article

Aparna Bharadwaj et al.

Demystifying Global Consumer Choice

What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

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