getAbstract Marketing

Jessica Apotheker

7 Article

CMOs Need New Measurement Strategies to Cut Through the Noise
Jessica Apotheker et al.
Boston Consulting Group, 2024
7 Article

How CMOs Are Succeeding with Generative AI
David Ratajczak et al.
Boston Consulting Group, 2023
8 Article

The Human-Tech Equation for Improving Marketing ROI
David Galley et al.
Boston Consulting Group, 2022
9 Article

How Nimble CMOs Invest Their Marketing Budgets
Jessica Apotheker et al.
Boston Consulting Group, 2021