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Stephen Fenichell

9 Book

A New Brand World
8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury and Stephen Fenichell
Penguin, 2003
8 Book

What Matters Most
How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening
Stephen Fenichell and Jeffrey Hollender
Basic Books, 2003