The Auto Club Group

Steve Rivkin

6 Book

Repositioning
Marketing in an Era of Competition, Change, and Crisis
Jack Trout and Steve Rivkin
McGraw-Hill, 2009
8 Book

The Power of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Steve Rivkin
McGraw-Hill, 1999
9 Book

Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
8 Book

The New Positioning
The Latest on the World's #1 Business Strategy
Steve Rivkin and Jack Trout
McGraw-Hill, 1996