Cambridge Business Association
In: Marketing

Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

Summaries

9 Book

Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Matt Johnson and Tessa Misiaszek
Public Affairs, 2022
8 Book

Managing Luxury Brands
A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Kogan Page, 2023
8 Article

Don’t Cut Your Brand-Marketing Budget. Rethink It.
David Ratajczak et al.
Boston Consulting Group, 2023
7 Book

Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
Donald Miller and Dr. Peterson
HarperCollins Leadership, 2021
8 Book

Culture Built My Brand
The Secret to Winning More Customers Through Company Culture
Ted Vaughn
Amplify, 2021
8 Book

International Brand Strategy
A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
9 Article

Spot the difference: the invincible business of counterfeit goods
Selling cheap fakes of a successful product makes horribly good business sense. Is there any way to stop it?
Alice Sherwood
The Guardian, 2022
7 Podcast

Business Advertising
Josh Fonger
Work The System Podcast, 2021
8 Book

Business Unusual
Values, Uncertainty and the Psychology of Brand Resilience
Nathalie Nahai
Kogan Page, 2021
8 Book

Brand Elevation
Lessons in Ueber-Branding
Wolfgang Schaefer and JP Kuehlwein
Kogan Page, 2020
9 Book

The End of Marketing
Humanizing Your Brand in the Age of Social Media
Carlos Gil
Kogan Page, 2021
9 Book

Building a StoryBrand
Clarify Your Message so Customers Will Listen
Donald Miller
HarperCollins Leadership, 2017