In: Corporate Communication

Business Reputation

In the sharing economy, reputation plays a part in every exchange. Moreover, image makes up some 63% of the value of most corporations. As “reputation capital” will become increasingly important and could eventually redefine who has power in society, learn how to leverage and to defend your good name.

Related Channels

Summaries

8 Book
Eric Shiraev et al.
Routledge, 2021
8 Article

Cutting Ties with Russia

A Guide to Decision-Making Now and in the Future
Paul Washington and Merel Spierings
The Conference Board, 2022
8 Article

The Dirty Work of Cleaning Online Reputations

For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Paul Gallant
Medium, 2022
9 Book

You – According to Them

Uncovering the blind spots that impact your reputation and your career
Sara Canaday
Sara Canaday, 2012
8 Report

Firms and Collective Reputation

The Volkswagen Emission Scandal as a Case Study
Rüdiger Bachmann et al.
CESifo Group Munich, 2017
7 Book

Likeable Business

Why Today’s Consumers Demand More and How Leaders Can Deliver
Dave Kerpen
McGraw-Hill, 2013
8 Article

Breakdown and Repair

The Wells Fargo Reputational Crisis and Its Aftermath
L. A. Winokur
GARP, 2017
7 Book

Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julien Smith
Wiley, 2009
8 Article

How to Make Money Rebuilding Reputations

Have Them Destroyed First
Dune Lawrence
Bloomberg, 2016
8 Video
Brian Solis
Lift Events Sàrl, 2011
6 Book

Reputation Economics

Why Who You Know Is Worth More Than What You Have
Joshua Klein
Palgrave Macmillan, 2013