In: Corporate Communication
Business Reputation
In the sharing economy, reputation plays a part in every exchange. Moreover,
image makes up some 63% of the value of most corporations. As “reputation
capital” will become increasingly important and could eventually redefine who
has power in society, learn how to leverage and to defend your good name.
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Summaries
Cutting Ties with Russia
A Guide to Decision-Making Now and in the Future
The Conference Board, 2022
The Dirty Work of Cleaning Online Reputations
For a fee, companies will tackle damaging search results. But is the new economy of digital makeovers making things worse:
Medium, 2022
You – According to Them
Uncovering the blind spots that impact your reputation and your career
Sara Canaday, 2012
Firms and Collective Reputation
The Volkswagen Emission Scandal as a Case Study
CESifo Group Munich, 2017
Building Reputational Capital
Strategies for Integrity and Fair Play that Improve the Bottom Line
Oxford UP, 2004
Wild West 2.0
How to Protect and Restore Your Reputation on the Untamed Social Frontier
AMACOM, 2010
