Cambridge Business Association
In: Management, Marketing

Competitor Analysis

Keep your friends close but your competitors closer.

Summaries

9 Book

What's Your Competitive Advantage?
7 Strategies for Running a More Profitable Business in a Complex World
Cliff Bowman and Paul Raspin
FT Publishing, 2018
8 Book

Work Like a Spy
Business Tips from a Former CIA Officer
J.C. Carleson
Portfolio, 2013
8 Article

Ride-Sharing Company Didi’s Only Way to Survive
Qu Kai and Ji Wenyi
My Forty Two, 2018
8 Article

Reflections on China’s Dating App Market in the Wake of the Merger Between Momo and Tantan
Huang Youcan and Xiao Qiu
Huxiu, 2018
9 Book

Competitive Strategy
Techniques for Analyzing Industries and Competitors
Michael E. Porter
Free Press, 1980
8 Book

Outsmart!
How to Do What Your Competitors Can't
Jim Champy
FT Press, 2008
8 Article

Apple Pay Reaches the One-Year Mark in China. WeChat and Alipay’s Reaction? “Who?”
Zhou Tian and Hao Hao
36Kr, 2017
6 Article

5 Ways Your Company Can Keep Its Competitive Edge
Morgan Housel
Fortune, 2017
7 Book

Wicked Strategies
How Companies Conquer Complexity and Confound Competitors
John C. Camillus
University of Toronto Press, 2016
8 Book

Brand Relevance
Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011
8 Book

Strategy Pure & Simple II
How Winning Companies Dominate Their Competitors
Michel Robert
McGraw-Hill, 1998
Book

On Competition
Michael E. Porter
Harvard Business Review Press, 1998

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