In: Marketing
Consumer Behavior
If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.
Summaries
Inspiring Green Consumer Choices
Leverage Neuroscience to Reshape Marketplace Behavior
Kogan Page, 2021
Spot Prices Are Rising
As the pandemic began to bite in 2020, millions of Americans turned to the ultimate form of creature comfort: four-legged companions.
Daily Upside, 2022
A $300 billion opportunity: Serving the emerging Black American consumer
There’s a big market to be unearthed if companies meet the real needs of Black consumers.
McKinsey, 2021
Neuromarketing. The Future of Marketing
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Talks at Google, 2021
Demystifying Global Consumer Choice
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.
Boston Consulting Group, 2020
The Longevity Economy
Unlocking the World's Fastest-Growing, Most Misunderstood Market
Public Affairs, 2017
