In: Marketing

Customer Experience

Improve customer relationships by enhancing every stage of the customer journey to maximize speed, convenience and pleasure. Powerful customer experience produces loyalty and repeat business.

Summaries

8 Book

The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
7 Article

A Bold AI Ambition for B2B Marketing, Sales, and Service
Bryan Gauch et al.
Boston Consulting Group, 2024
8 Book

Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Article

Don’t Just Improve Your Customer Experience. Future-Proof It.
Christine Astorino et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing
Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
7 Book

Customer What?
The honest and practical guide to customer experience
Ian Golding
Ian Golding, 2018
8 Book

The Guaranteed Customer Experience
How to Win Customers by Keeping Your Promises
Jeff Toister
Jeff Toister, 2021
7 Book

The Experience Maker
How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
Dan Gingiss
Morgan James Publishing, 2021
7 Book

Digital Customer Service
Transforming Customer Experience for an On-Screen World
Rick DeLisi and Dan Michaeli
Wiley, 2021
7 Book

Customer Experience Excellence
Six Strategies to Deliver Exceptional Growth in 90 Days
David Conway and Tim Knight
Kogan Page, 2021
7 Book

The Power of Customer Experience
How to Use Customer-centricity to Drive Sales and Profitability
Martin Newman
Kogan Page, 2021
9 Book

The Customer-Driven Culture: A Microsoft Story
Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Travis Lowdermilk and Monty Hammontree
O'Reilly, 2020