In: Marketing

Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.

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Summaries

8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
7 Article
Bryan Gauch et al.
Boston Consulting Group, 2024
7 Book

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
Portfolio, 2018
9 Book
Performance Research Associates
AMACOM, 2003
8 Book

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Book

Can Your Customer Service Do This?

Create an Anticipatory Customer Experience that Builds Loyalty Forever
Micah Solomon
McGraw-Hill, 2023
8 Article
Simon Bamberger et al.
Boston Consulting Group, 2023
7 Article
Christine Astorino et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
9 Book

Why We Buy

The Science of Shopping
Paco Underhill
Simon & Schuster, 1999
7 Book

Customer What?

The honest and practical guide to customer experience
Ian Golding
Ian Golding, 2018
7 Book

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Peter Fader et al.
Wharton School Press, 2022