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In: Marketing

Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

Actionables

Deliver Great Customer Experiences
Manage Customer Retention

    Summaries

    7 Book

    Never Lose a Customer Again
    Turn Any Sale into Lifelong Loyalty in 100 Days
    Joey Coleman
    Portfolio, 2018
    7 Book

    Relationship Marketing
    Successful Strategies for the Age of the Customer
    Regis McKenna
    Perseus Books, 2006
    9 Video

    The Customer Playbook
    Peter Fader and Sarah Toms
    Talks at Google, 2019
    8 Article

    Taming the CRM Beast to Boost Sales
    Roger Premo et al.
    Boston Consulting Group, 2019
    7 Book

    The Best Service is No Service
    How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
    Bill Price and David Jaffe
    Jossey-Bass, 2008
    8 Article

    Europe's New Privacy Law Will Change the Web, and More
    Nitasha Tiku
    Wired, 2018
    7 Book

    Digital Marketing Analytics
    Making Sense of Consumer Data in a Digital World
    Chuck Hemann and Ken Burbary
    QUE Publishing, 2013
    7 Book

    Marketing in the Age of Google
    Your Online Strategy Is Your Business Strategy
    Vanessa Fox
    Wiley, 2010
    8 Report

    Tapping into the Transformative Power of Service 4.0
    Olaf Rehse et al.
    Boston Consulting Group, 2016
    8 Report

    Digital Technologies Raise the Stakes in Customer Service
    Dag Fredrik Bjørnland et al.
    Boston Consulting Group, 2016
    6 Book

    Winning Results with Google AdWords
    Andrew E. Goodman
    McGraw-Hill, 2005
    8 Article

    How Google Analytics Ruined Marketing
    Samuel Scott
    TechCrunch, 2016