Actionables
知识锦囊
The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Wharton School Press, 2022
Onboarding Matters
How Successful Companies Transform New Customers Into Loyal Champions
Donna Weber, 2021
The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
McGraw-Hill, 2020
The Customer Loyalty Loop
The Science Behind Creating Great Experiences and Lasting Impressions
Career Press, 2016