Tesco
In: Marketing

Customer Retention

Summaries

7 Book

The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Peter Fader et al.
Wharton School Press, 2022
9 Book

Onboarding Matters
How Successful Companies Transform New Customers Into Loyal Champions
Donna Weber
Donna Weber, 2021
9 Book

The Forever Transaction
How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Robbie Kellman Baxter
McGraw-Hill, 2020
6 Article

Three Personalization Imperatives During the Crisis
Mark Abraham et al.
Boston Consulting Group, 2020
8 Book

Why Customers Leave (and How to Win Them Back)
David Avrin
Career Press, 2019
9 Book

Woo, Wow, and Win
Service Design, Strategy, and the Art of Customer Delight
Thomas A. Stewart and Patricia O’Connell
HarperBusiness, 2016
8 Book

The Customer Loyalty Loop
The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming
Career Press, 2016
8 Book

Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Noah Fleming
AMACOM, 2015
8 Book

Customer Innovation
Customer-Centric Strategy for Enduring Growth
Marion Debruyne
Kogan Page, 2014
7 Book

Engaged!
Outbehave Your Competition to Create Customers for Life
Gregg Lederman
Evolve Publishing, 2013
8 Book

Higher Profits Through Customer Lock-In
Joachim Büschken
Thomson Texere, 2004
7 Book

Customer Care Excellence
How to Create an Effective Customer Focus
Sarah Cook
Kogan Page, 2008