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In: Marketing
Customer Service
The customer is your boss – or at least he or she pays your salary. Better to listen to clients, then, identify and anticipate their needs, and always give a little bit more than expected. They'll pay back your attention.
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Actionables
Summaries
Can Your Customer Service Do This?
Create an Anticipatory Customer Experience that Builds Loyalty Forever
McGraw-Hill, 2023
The Service Culture Handbook
A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
Jeff Toister, 2017
Would You Do That to Your Mother?
The “Make Mom Proud” Standard for How to Treat Your Customers
Portfolio, 2018
Customer Success
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Wiley, 2016