Cambridge Business Association
In: Marketing

Direct Marketing

The hotline to your customers.

Related Channels

Cold Calling

Summaries

8 Book

The Holistic Guide To Cold-Calling
A Step-By-Step Guide To Help You Create New Business Opportunities (The Vocal Bureau - What To Say - How To Say It & Who To Say It To)
Simone Laraway
Simone Laraway, 2021
8 Book

RENEWAL for Field Leaders
Leading Your Direct Selling Team Back to Growth
Brett Blake
Brett Blake, 2020
8 Book

Outbounding
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
William (Skip) Miller
HarperCollins Leadership, 2020
8 Article

Responsible Marketing with First-Party Data
Henry Leon et al.
Boston Consulting Group, 2020
8 Book

Fanatical Prospecting
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Jeb Blount
Wiley, 2015
Book

Do Open
How a Simple Newsletter Can Transform Your Business (And It Can)
David Hieatt
Do Book Co, 2017
9 Article

Life Beyond Email: Chatbot Marketing
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Matthew Barby
Matthew Barby, 2020
7 Book

High-Profit Prospecting
Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Mark Hunter
AMACOM, 2016
8 Book

Smart Calling
Eliminate the Fear, Failure, and Rejection from Cold Calling
Art Sobczak
Wiley, 2013
6 Book

Smart Prospecting That Works Every Time!
Win More Clients with Fewer Cold Calls
Michael D. Krause
McGraw-Hill, 2013
8 Book

Jeffrey Gitomer's Little Red Book of Sales Answers
99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Jeffrey Gitomer
FT Prentice Hall, 2006
7 Book

Marketing in the Age of Google
Your Online Strategy Is Your Business Strategy
Vanessa Fox
Wiley, 2010