In: Human Resources

Employer Branding

The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"

Summaries

9 Book

Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Matt Johnson and Tessa Misiaszek
Public Affairs, 2022
7 Book

A Great Place to Work for All
Better for Business, Better for People, Better for the World
Michael C. Bush CEO and The Great Place to Work Research Team
Berrett-Koehler, 2018
8 Book

Strategic Internal Communication
How to Build Employee Engagement and Performance
David Cowan
Kogan Page, 2014
8 Book

Talent Magnetism
How to Build a Workplace That Attracts and Keeps the Best
Roberta Chinsky Matuson
Nicholas Brealey Publishing, 2013
8 Book

The Why of Work
How Great Leaders Build Abundant Organizations that Win
Dave Ulrich and Wendy Ulrich
McGraw-Hill, 2010
7 Book

The Employer Brand
Bringing the Best of Brand Management to People at Work
Simon Barrow and Richard Mosley
Wiley, 2005
7 Book

Brand From the Inside
Eight Essentials to Emotionally Connect Your Employees to Your Business
Libby Sartain and Mark Schumann
Jossey-Bass, 2006
7 Book

Corporate Celebration
Play, Purpose, and Profit at Work
Terrence E. Deal and M.K. Key
Berrett-Koehler, 1998

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