In: Human Resources
Employer Branding
The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"
Summaries
Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Public Affairs, 2022
A Great Place to Work for All
Better for Business, Better for People, Better for the World
Berrett-Koehler, 2018
Talent Magnetism
How to Build a Workplace That Attracts and Keeps the Best
Nicholas Brealey Publishing, 2013
Brand From the Inside
Eight Essentials to Emotionally Connect Your Employees to Your Business
Jossey-Bass, 2006