Givaudan Schweiz AG
In: Marketing

Gender Marketing

How to sell to the right men, women or people in general.

Summaries

9 Article

Marketing Beyond the Gender Binary
Marketers must rethink gender to win the next generations of consumers.
Nick Monroe and Dipanjan Chatterjee
MIT Sloan Management Review, 2020
8 Report

The New Face of Wealth and Legacy
How Women Are Redefining Wealth, Giving and Legacy Planning
Economist Intelligence Unite
EIU, 2018
9 Book

Just Ask a Woman
Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
Wiley, 2003
7 Article

Note to Investors: Women are the Future
Don't Let Gender Discrimination Blind You to Growing Female Influence in Business and Consumer Trends
Krypton Times Sharing
36Kr, 2017
7 Book

Hustle
Marketing to Women in the Post-Recession World
Bonnie Ulman and Sal Kibler
Paramount Market Publishing, 2013
9 Book

Trillion-Dollar Moms
Marketing to a New Generation of Mothers
Bonnie W. Ulman and Maria T. Bailey
Kaplan Publishing, 2005
8 Book

PrimeTime Women
How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Marti Barletta
Kaplan Publishing, 2007
8 Book

The Truth About What Customers Want
"...and why they buy..."
Michael Solomon
FT Press, 2008
6 Book

The 85% Niche
The Power of Women of All Colors – Latina, Black, and Asian
Miriam Muléy
Paramount Market Publishing, 2009
8 Book

Boom
Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman
Mary Brown and Carol Orsborn
AMACOM, 2006
8 Book

Pocketbook Power
How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
Bernice Kanner
McGraw-Hill, 2004
7 Book

Branded Male
Marketing to Men
Mark Tungate
Kogan Page, 2008