Office for National Statistics
In: Marketing

Key Account Management

How to handle your key customers.

Related Channels

Marketing Strategy
Sales

Actionables

Master User Onboarding

    Summaries

    9 Book

    Super Strategist
    The Art and Science of Modern Account Planning
    Lesley Bielby and Douglas Atkin
    Figure 1 Publishing, 2021
    8 Article

    Categorizing and Selecting Key Accounts and Customers
    Jeremie Bacon
    Synap, 2018
    8 Book

    Key Account Management and Planning
    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
    Noel Capon
    Free Press, 2001
    8 Book

    Selling to Major Accounts
    Tools, Techniques and Practical Solutions
    Terry R. Bacon, Ph.D.
    AMACOM, 1999
    6 Book

    The Art of Client Service
    54 Things Every Advertising & Marketing Professional Should Know
    Robert Solomon
    Kaplan Publishing, 2008
    6 Book

    Key Account Management
    A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
    Peter Cheverton
    Kogan Page, 2004

    Missing something?

    Suggest content