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In: Marketing

Key Account Management

How to handle your key customers.

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Summaries

9 Book

Super Strategist

The Art and Science of Modern Account Planning
Lesley Bielby and Douglas Atkin
Figure 1 Publishing, 2021
8 Article
Jeremie Bacon
Synap, 2018
8 Book

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Noel Capon
Free Press, 2001
8 Book

Selling to Major Accounts

Tools, Techniques and Practical Solutions
Terry R. Bacon, Ph.D.
AMACOM, 1999
6 Book

The Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know
Robert Solomon
Kaplan Publishing, 2008
6 Book

Key Account Management

A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
Kogan Page, 2004

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