Skip navigation
In: Marketing

Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

7 Article
Paola Francesca Scarpa et al.
Boston Consulting Group, 2024
7 Article
Mark Abraham et al.
Boston Consulting Group, 2024
7 Book

Hispanic Market Power

America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
8 Book

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies
Christina Inge
Kogan Page, 2022
8 Book
Mathias Elsässer
ibidem-Verlag, 2022
7 Article
David Ratajczak et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
8 Article
David Ratajczak et al.
Boston Consulting Group, 2023
9 Article
Shelby Senzer et al.
Boston Consulting Group, 2022
8 Book

International Brand Strategy

A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Article
Vikas Taneja et al.
Boston Consulting Group, 2022
8 Book

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Jenna Tiffany
Kogan Page, 2021