Tesco
In: Marketing

Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

7 Article

Accelerating AI-Driven Marketing Maturity
Paola Francesca Scarpa et al.
Boston Consulting Group, 2024
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
7 Book

Hispanic Market Power
America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
8 Book

Marketing Metrics
Leverage Analytics and Data to Optimize Marketing Strategies
Christina Inge
Kogan Page, 2022
8 Book

Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
From Mad-Man to Math-Man Marketing
Mathias Elsässer
ibidem-Verlag, 2022
7 Article

How CMOs Are Succeeding with Generative AI
David Ratajczak et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing
Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
8 Article

Don’t Cut Your Brand-Marketing Budget. Rethink It.
David Ratajczak et al.
Boston Consulting Group, 2023
9 Article

Agile Marketing for a Digital World
Shelby Senzer et al.
Boston Consulting Group, 2022
8 Book

International Brand Strategy
A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Article

The $2T Opportunity to Boost Sales and Lower Costs with RevTech
Vikas Taneja et al.
Boston Consulting Group, 2022
8 Book

Marketing Strategy
Overcome Common Pitfalls and Create Effective Marketing
Jenna Tiffany
Kogan Page, 2021