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Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Actionables

Deliver Great Customer Experiences
Manage Customer Retention
Master Video Marketing
Build Your Personal Brand

    Summaries

    8 Book

    Value-Based Fees
    How to Charge What You’re Worth and Get What You Charge
    Alan Weiss
    Wiley, 2021
    8 Book

    The Domino’s Story
    How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
    Marcia Layton Turner
    HarperCollins Leadership, 2020
    7 Book

    Loved
    How to Rethink Marketing for Tech Products
    Martina Lauchengco
    Wiley, 2022
    7 Article

    What’s Next in Video Advertising?
    Henry Leon et al.
    Boston Consulting Group, 2024
    7 Article

    CMOs Need New Measurement Strategies to Cut Through the Noise
    Jessica Apotheker et al.
    Boston Consulting Group, 2024
    7 Article

    The Rise of the B2C Specialty Marketplace
    Khaled Tawfik et al.
    Boston Consulting Group, 2024
    9 Article

    Welcome To Pricing Hell
    The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
    Christopher Beam
    The Atlantic, 2024
    7 Article

    A Bold AI Ambition for B2B Marketing, Sales, and Service
    Bryan Gauch et al.
    Boston Consulting Group, 2024
    7 Article

    Accelerating AI-Driven Marketing Maturity
    Paola Francesca Scarpa et al.
    Boston Consulting Group, 2024
    8 Book

    Sustainable Marketing
    The Industry’s Role in a Sustainable Future
    Alexis Eyre
    Kogan Page, 2023
    7 Article

    Marketing Science Is the Path to Profitability for Subscription Media
    Derek Rodenhausen et al.
    Boston Consulting Group, 2023
    7 Article

    Filling the Empty Chair
    Lara Koslow et al.
    Boston Consulting Group, 2024