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Marketing
The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
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Summaries
The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark, 2023
From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
McGraw-Hill, 2021
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
HarperCollins Leadership, 2021
The New Rules of Marketing & PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Wiley, 2020