getAbstract Marketing

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

相关专题

Customer Relationship Management
Gender Marketing
Consumer Behavior

Actionables

Deliver Great Customer Experiences
Manage Customer Retention
Master Video Marketing
Build Your Personal Brand

    知识锦囊

    8 Book

    Value-Based Fees
    How to Charge What You’re Worth and Get What You Charge
    Alan Weiss
    Wiley, 2021
    8 Book

    The Domino’s Story
    How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
    Marcia Layton Turner
    HarperCollins Leadership, 2020
    7 Book

    Loved
    How to Rethink Marketing for Tech Products
    Martina Lauchengco
    Wiley, 2022
    9 Article

    Welcome To Pricing Hell
    The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
    Christopher Beam
    The Atlantic, 2024
    7 Article

    A Bold AI Ambition for B2B Marketing, Sales, and Service
    Bryan Gauch et al.
    Boston Consulting Group, 2024
    7 Article

    Accelerating AI-Driven Marketing Maturity
    Paola Francesca Scarpa et al.
    Boston Consulting Group, 2024
    8 Book

    Sustainable Marketing
    The Industry’s Role in a Sustainable Future
    Alexis Eyre
    Kogan Page, 2023
    7 Article

    Marketing Science Is the Path to Profitability for Subscription Media
    Derek Rodenhausen et al.
    Boston Consulting Group, 2023
    7 Article

    Filling the Empty Chair
    Lara Koslow et al.
    Boston Consulting Group, 2024
    8 Book

    The Truth About Pricing
    How to Apply Behavioral Economics So Customers Buy
    Melina Palmer
    Mango Publishing, 2024
    8 Book

    The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
    The Birth of Megasports Sponsorships
    Rob Prazmark
    Rob Prazmark, 2023
    7 Article

    How CMOs Are Shaping Their GenAI Future
    Mark Abraham et al.
    Boston Consulting Group, 2024