Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Book

The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
7 Book

Loved
How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
9 Article

Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
8 Book

Sustainable Marketing
The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
8 Book

The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark
Rob Prazmark, 2023
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
7 Article

How GenAI Is Shaping the Future of Creativity in Marketing
Matthew Kropp et al.
Boston Consulting Group, 2024
7 Book

Hispanic Market Power
America’s Business Growth Engine
Isaac Mizrahi
Routledge, 2023
7 Book

Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
Portfolio, 2018
8 Book

They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Marcus Sheridan
Wiley, 2019