Cambridge Business Association

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Book

The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
7 Book

Loved
How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
9 Article

Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
7 Article

A Bold AI Ambition for B2B Marketing, Sales, and Service
Bryan Gauch et al.
Boston Consulting Group, 2024
7 Article

Accelerating AI-Driven Marketing Maturity
Paola Francesca Scarpa et al.
Boston Consulting Group, 2024
8 Book

Sustainable Marketing
The Industry’s Role in a Sustainable Future
Alexis Eyre
Kogan Page, 2023
8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
7 Article

Marketing Science Is the Path to Profitability for Subscription Media
Derek Rodenhausen et al.
Boston Consulting Group, 2023
7 Article

Filling the Empty Chair
Lara Koslow et al.
Boston Consulting Group, 2024
8 Book

The Olympics Don't Take American Express (The Ultimate Guide to Salesmanship)
The Birth of Megasports Sponsorships
Rob Prazmark
Rob Prazmark, 2023
7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024